What is content marketing?
It’s about building an audience that knows, likes and trusts you. It is said that 80% of the buying decision is made offline, before a customer gets in touch with you. The objective is to publish hepful, valuable, free content that is targeted to your audience’s needs, so that. As a result, you can become a trusted expert in your sector.
Content Marketing is an approach, and a communication philosophy, that is ideally suited to the construction industry.
Helping and educating
Content marketing is about creating content that focuses on your audience first, and addresses their needs by being genuinely helpful.
Become a teacher in your sector, educate them and answer their questions. Over time this boost your reputation in the industry and will generate better quality enquiries for you.
Learn more about content marketing for the construction industry from my other posts on this topic.