Construction Content is my freelance writing service. I work with construction industry clients to help them generate better enquiries through better content. I believe that … [Read More...]
Overview page about my interest in content marketing. Posts in page about content marketing. … [Read More...]
Overview page about social media. Link to posts in page about social media. … [Read More...]
Overview page about productivity, content management best practice, communication tools, … [Read More...]
Landing page for my thoughts on minimalism. Posts in page - linking to categorised posts about minimalism … [Read More...]
Page about my cycling blog, background info and redirecting to thedrumup.co.uk … [Read More...]
To use Zapier effectively, you must adopt 'systems thinking'. You need to think logically about how a particular task, event or situation in one application could trigger something … [Read More...]
Content Marketing is the idea that any company can act like a publisher or media company, and market their business by publishing articles, video, audio or other content that … [Read More...]
I was inpired by a talk given by Darren Lester, founder of Specifiedby.com, at Scotlandbuild 2016, which looked at running a digital company in the construction … [Read More...]
Here's a list of 15 words and phrases to avoid in your construction marketing copy. In construction marketing, especially in building or landscape products, I advocate the … [Read More...]
There are many words to avoid when writing marketing copy for construction products. One of my core principles is to be objective. The reason for this is - architects and other … [Read More...]
In marketing copy, I see this phrase a lot. Is 'in the heart of' a cliche? When people use it in a lazy, meaningless way, my first instinct is to remove it if at all … [Read More...]
